Boosting Crypto Engagement for US Bitcoin ATMs

Bitstop

Project: Completed

Target audience: Crypto Newbies

Difficulty Level: High

Bitstop is one of the biggest Bitcoin ATM providers in the United States. The team contacted us with a request to elevate their digital presence, sales and brand awareness through a full-stack digital marketing campaign. The challenge was significant, given the complex nature of cryptocurrency for their target audience, which consisted of Crypto Newbies.

Results

%

Engagement Increase on Social Media

New Keywords on the Website

on Google for How to use Bitcoin ATM

✨ Highligts ✨

  • 1/1/2022 – 1/31/2022 – 40.6% increase in engagement rate across all social media channels, 107.4% in video views, over 13k organic impressions, 81.1% increase in post clicks
  • March: 49.8% Impressions,  66.3% Engagement, 21% Link Clicks, 661.7% Story Impressions, 66.7% avereage reach per story
  • 1st page on how to use bitstop atm
  • + 103 new keywords indexed
  • Over 200% increase in engagement rate across all social media channels

The services 

5

Marketing Research

5

Marketing Strategy

5

Social Media Management

5

Keyword Research & Mapping

5

SEO Content Strategy

5

SEO Copywriting

5

Creative Marketing Campaigns

5

Video & Reels Scriptwriting

5

Marketing Strategy for Bitcoin Miami Conference

5

Monthly Reports

🔎 Project Overview

Through a comprehensive and innovative digital marketing campaign, Zahara Consult successfully elevated Bitstop’s digital presence, boosted sales, and significantly enhanced brand awareness among Crypto Newbies. The impressive results showcased the power of strategic planning, creative execution, and consistent engagement in achieving Bitstop’s marketing objectives.

Bitstop at the biggest Bitcoin Conference in the world – Miami Bitcoin

bitstop

Social Media Management

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🤓 Our approach

Zahara Consult implemented a comprehensive full-stack digital marketing campaign to address Bitstop’s needs. The strategy encompassed several key components to achieve the desired results:

5

Market & Competitor Research:

In-depth analysis of the cryptocurrency market and key competitors provided valuable insights into current trends, audience preferences, and opportunities for Bitstop’s growth.

5

Marketing Strategy

A tailored marketing strategy was developed to effectively position Bitstop in the market, leveraging its strengths and addressing potential challenges.

5

Social Media Management

Zahara Consult took charge of Bitstop’s social media presence on Twitter, Facebook, Instagram, and LinkedIn. Consistent, engaging, and relevant content was curated to foster interaction, drive engagement, and establish Bitstop as an industry authority.

5

Creative Marketing Campaigns

Strategically designed creative campaigns were launched to capture the attention of the target audience and foster a strong brand connection.

5

Social Listening & Trends

Zahara Consult continuously monitored social media platforms to track emerging trends, conversations, and sentiment surrounding cryptocurrency. This allowed for timely and relevant engagement.

5

Creative & Funny Time-Sensitive Publications

Incorporating humor and timely content into Bitstop’s social media posts not only entertained the audience but also encouraged sharing and engagement.

5

SEO Content Strategy & Keyword Research

An effective SEO content strategy, backed by thorough keyword research, was implemented to enhance Bitstop’s online visibility and search engine rankings.

5

Content Management & SEO Copywriting

Compelling and informative content was created and strategically placed across various platforms to drive traffic, engagement, and conversions.

5

Crypto Educational Content

Zahara Consult developed educational content, simplifying complex cryptocurrency concepts for Crypto Newbies, thereby nurturing their understanding and trust.

5

Video & Reels Scriptwriting

Engaging video and reels content was scripted and produced to provide visual explanations, showcase Bitstop’s services, and entertain the audience.

5

Marketing Strategy for Bitcoin Miami Conference

A specialized marketing strategy was formulated for Bitstop’s participation in the renowned Bitcoin Miami Conference, ensuring maximum impact and exposure.

Through a comprehensive and innovative digital marketing campaign, Zahara Consult successfully elevated Bitstop’s digital presence, boosted sales, and significantly enhanced brand awareness among Crypto Newbies. The impressive results showcased the power of strategic planning, creative execution, and consistent engagement in achieving Bitstop’s marketing objectives.

Contact us! 📩

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