Robot Revolution: PPC Success in Romania’s E-commerce Frontier
- Project: Expanded
- Target Audience: Young Parents, Pet Owners, Cleaners, Active Online Shoppers
- Difficulty: Middle to High
Dedal is an e-commerce brand specializing in robot cleaners and operating in multiple European markets.
Revenue during three-month period
The client aimed to expand their operations into a new market in Romania. They required a comprehensive go-to-market strategy, competitor research, and digital marketing services, specifically PPC (Pay-Per-Click) advertising and Social Media Marketing.
🤓 Our approach
Zahara Consult took a meticulous approach to ensure the success of the client’s expansion into the Romanian market. We conducted in-depth market research, analyzing online shopping behavior, demographics, and competitor landscape. Our research even encompassed the ratio of the population living in cities and villages, their purchasing power, and standard of living. This comprehensive analysis provided valuable insights for developing an effective go-to-market strategy.
Based on the research findings, we crafted a step-by-step marketing plan that encompassed omnichannel advertising and marketing communication strategies for platforms such as Facebook, Instagram, blog management, and Google Ads. This holistic approach aimed to maximize the client’s visibility and reach the target audience effectively.
Zahara Consult executed the digital marketing strategy over a period of six months. We managed PPC campaigns on Google Ads and implemented targeted advertising on Facebook, tailoring the ad sets to specific audience segments such as parents, mothers, and pet owners. Additionally, remarketing campaigns were employed to engage users who had already shown interest in the client’s products. The Facebook advertising setup and audience targeting resulted in an average price per landing page view of $0.08, with every $500 spent on Facebook advertising bringing in approximately 6,000 users to the website.
In Google Ads, our approach focused on relevant search terms and incorporated minor display marketing on relevant websites to enhance brand visibility.
After a three-month proof-of-concept period, Zahara Consult achieved significant results for the client’s revenue growth and online presence:
- Revenue Increase: The client experienced a remarkable revenue increase of 140% compared to the same period in the previous year. This substantial growth demonstrated the effectiveness of the go-to-market strategy and digital marketing efforts.
- Revenue: The client achieved revenue of $51,583 during the three-month period.
- Marketing Budget: The total marketing budget for the campaign was $4,300.
- Google Ads Performance: The Google Ads campaign achieved a 5.51% Click-Through Rate (CTR), a $0.10 Cost Per Click (CPC), and generated 124,000 impressions, ensuring significant visibility for the client’s products.
- Facebook Ads Performance: The Facebook advertising campaigns achieved a remarkable cost per landing page view of $0.09
- Reach: The ads reached a total of 457,614 people, expanding the client’s brand awareness.
- Impressions: The ads generated over 1,025,188 impressions, maximizing exposure to the target audience.
- Market Research Analysts: Our team of market research analysts conducted comprehensive research, including online shopping behavior analysis, demographics analysis, and competitor research, to provide the foundation for an effective go-to-market strategy.
- Digital Marketing Strategists: Our digital marketing strategists formulated a robust marketing plan encompassing PPC campaigns, social media advertising, and omnichannel marketing communication strategies.
- PPC Specialists: Our PPC specialists managed the Google Ads campaigns, ensuring optimal performance and results.
- Social Media Advertising Specialists: Our social media advertising specialists executed targeted advertising campaigns on Facebook, reaching specific audience segments and maximizing ad performance.