Building an NFT Community & 600+ Sold NFTs Within 15 Minutes: Here’s how it’s done
The Client & The Brief
Project: Successfully Finished
Target Audience: NFT holders, Crypto fans, and Art collectors in Japan and Thailand
Difficulty: Very High
Opn is a leading company specializing in one-stop online payment solutions and digital transformation solutions across Asia. The company, with headquarters in Japan, launched a new project called “1b1” (1b1.art) where artists from all around the world can distribute their artwork in both physical (print) and digital form (NFTs). The 1b1 platform was also an NFT marketplace by itself, allowing users to buy, collect, store, mint, and trade non-fungible assets.
Increased Profile visits
Increased Increased Mentions
✨ Highlights ✨
- 140K Total Impressions
- More than 120K profile visits
- 600+ NFTs sold in 15 minutes
- 2.17K Community members
- Substantial Twitter account growth
Build a vibrant community of NFT holders, crypto fans, and art collectors in Japan and Thailand.
Generate awareness and engagement for the 1b1 platform and its featured artists.
Promote the first NFT collection "8760 Hours" by Suntur, a well-known Thai illustrator and painter and reach 100 sales.
Achieve significant community growth and activity on social media platforms and Discord.
In the first 28 days of the launch of the project, the following results were achieved:
Over 600 NFT sales in the first 15 minutes of the platform launch
Members in the community: 2.17k
New members joining through a giveaway campaign: 1.293k
Actively chatting users in the channels: 1.39k
On average: Over 12 tweets a day are posted by our community managers
The account on Twitter was grown to 6k followers
Daily activity and moderation on Discord for 5h/day on average
🔎Suntur’s NFT Collection Success
The first artist to be featured on the 1b1 platform was Suntur, a well-known Thai illustrator and painter, whose minimalistic artwork is also well-recognized in Japan. His very-first NFT collection “8760 Hours” featured each hour throughout the year in another parallel digital world.
Right after the launch, amazing success was achieved by the artist and on the 1b1 platform where 600+ NFTs were sold out on the platform within 15 minutes after the launch. Press releases were published all across famous Asian outlets (including Bangkok post) and a series of billboards were featured in Thailand.
Strategy for Community Building & Management
Roadmap and Milestone Rewards
Daily Twitter Community Management & Activity
Daily Discord Community Management & Activity
Custom-Made Publications with Designs & Creative Copies for Announcements
Growth strategies including publications on Reddit, Quora and other groups and folders
Community Activities hosted by our team:
Invite Leaderboard Competitions with physical & digital prizes
Chat Activity Leaderboard Competitions
Special Prizes for NFT holders
Special Perks for pre-orders
Collection Roadmap & Milestones for our Discord community
To grow the NFT community, the following strategies were implemented:
Suggested channels and topics for conversations: Recommended relevant channels and topics to encourage discussions and engagement among community members.
Sustainable approach for attracting new members: Devised a sustainable approach to attract new members to the Discord server by leveraging other communication channels outside of Discord. This involved identifying the right channels, developing a unique value proposition, defining the communication approach and tone of voice, and utilizing appropriate hashtags.
Ideas for activities and events: Planned and executed various activities and events hosted on the server, such as live AMAs, watch parties, and chat activity leaderboard competitions.
Additional Rewarding Systems: Introduced additional rewarding systems within the Discord server to boost engagement, such as gamification elements, loyalty programs, and exclusive perks for active members.
Defined goals and milestones: Established clear goals and milestones for the community, providing a sense of progress and accomplishment. Communication rules and guidelines (Dos and Dont’s) were also defined to ensure respectful and inclusive interactions among members.